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'Pirates' Duels With New Releases

4 Jan, 2007 By: Thomas K. Arnold

Buena Vista's Pirates of the Caribbean: Dead Man's Chest won the hearts of last-minute holiday shoppers to regain the top spot on the national DVD sales chart for the week ended Dec. 24.

The sequel, also the year's top theatrical performer, returned to the No. 1 position on the Nielsen VideoScan First Alert chart after spending the previous week at No. 2. In doing so, Pirates beat four new releases: Buena Vista's Invincible and Step Up, 20th Century Fox's Little Miss Sunshine and Warner's Lady in the Water. Of those, Invincible, a sports movie that's been called this year's Rudy, fared best, bowing at No. 2 on First Alert after earning $57.8 million in theaters.

Step Up, which grossed $65.3 million in theaters, debuted at No. 3, ahead of the previous week's top seller, Sony Pictures' Talladega Nights: The Ballad of Ricky Bobby.

Little Miss Sunshine came to DVD with a $59.3 million theatrical pedigree and finished sixth for the week, behind another holdover, The Devil Wears Prada, also from Fox.

Lady in the Water, a box office miss from director M. Night Shyamalan, debuted at No. 13. In theaters, the fantasy grossed a mere $42.3 million. Shyamalan's last film, The Village, grossed $114.2.

On Home Media Magazine's rental chart for the week, The Devil Wears Prada remained at No. 1. After two weeks in stores, the film now has generated nearly $20 million in rental revenue. Little Miss Sunshine debuted at No. 2 with estimated rental earnings of $8.8 million.

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