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Pioneer Bows DVD-Burning Drives

14 Oct, 2008 By: Erik Gruenwedel

Pioneer Electronics Oct. 14 launched separate internal and external DVD/CD computer writers that feature technology that allows consumers to download movies and music from the Internet and burn them to a blank DVD or CD.

The internal DVR-2920Q ($69.99) and external DVR-X162Q ($114.99) writers, which are available at retail later this month and in November, respectively, feature Sonic Solutions’ co-created Qflix download and burn technology that enable users to legally burn Hollywood movies from download site CinemaNow.

Sonic Solutions previously announced a partnership with CinemaNow that resulted in the movie download pioneer’s library becoming Qflix-compatible.

The drives also incorporate Roxio’s Venue software that better allows users to manage, back-up and play digital media.

Mark Ely, EVP of strategy with Sonic, said consumer adoption of digitally distributed entertainment would exceed the decline of the DVD player.

“Qflix [provides] necessary bridging technology that allows content owners to deliver … the convenience of digital distribution with the permanency and portability of the DVD,” Ely said.

David Cook, president of CinemaNow, said the writers provide a packaged media option that can be used on multiple players.

“It unlocks content for consumers who are searching for movies or [TV shows] that do not even exist on DVD,” Cook said.


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