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Peter Gabriel Loads The Filter

15 Apr, 2008 By: Billy Gil

Peter Gabriel

Pop veteran Peter Gabriel may be well-known for hits such as “Sledgehammer” and “Salsbury Hill,” but his second incarnation as a digital media guru has now led to the creation of The Filter, a Web site that will recommend video and music content to its users, Fortune reports.

Gabriel, who put up $8.5 million to develop the site, along with England's Eden Ventures, hopes to one day make the site capable of making such recommendations as what restaurant to eat at in a foreign city — along with what clothes to wear at the restaurant. The site works by logging activities on the Internet, such as buying music or clicking on links.

“Everyone got really excited about the concept of infinite choice through the Internet,” Gabriel said. “The reality is a little like getting a sore thumb with your remote on your television. Too much choice is not always a good thing.”

Currently private-beta testing, The Filter will open to the public in May. Meanwhile, Gabriel, who in 2000 co-founded European digital music provider OD2, is working on a new album for label EMI and has said he'd like to release future music on his own, electronically, similarly to rockers Radiohead.

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