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Peace Arch Gets More U.S. Distribution With Trinity Acquisition

11 Jul, 2007 By: Chris Tribbey

Peace Arch Entertainment Group has acquired Trinity Home Entertainment.

Toronto-based Peace Arch Entertainment Group, Inc. completed its purchase of Trinity Home Entertainment on July 3, a deal worth a reported $10 million and one that Peace Arch officials say will give them the U.S. distribution presence it needs.

“We've been building our business strategy over the last few years,” said Berry Meyerowitz, president of Peace Arch Home Entertainment, Inc., a position he's held since Peace Arch acquired his company kaBOOM! Entertainment in early 2006.

“The obvious missing link to us was a home entertainment presence [in the United States]. We've been looking for a while and we've distributed a few of [Trinity's] titles [in Canada]. Trinity fit our needs.”

The new venture will be called Peace Arch Home Entertainment (USA) LLC, with the Trinity name acting primarily as a budget label.

Meyerowitz said Trinity's extensive library — which includes Arnold Schwarzenegger's Raw Deal and Stephen King's Maximum Overdrive — and its distribution relationships with Wal-Mart, Trans World Entertainment and the Army and Air Force Exchange Service, made it an easy choice.

“There are not too many independents that have that strength,” he said. “Trinity is going to do exactly what it has in the past. We hope to lay on some higher budget, higher caliber content.

“We won't lose the brand equity they have built.”

Trinity CEO and founder Phillip Knowles will remain as president and head of U.S. DVD distribution operations, reporting directly to Meyerowitz.

“We are very pleased to become part of the growing Peace Arch Entertainment Group and combine our U.S. distribution expertise with their worldwide sales force and extensive library of desirable properties,” Knowles said.

“By merging Trinity's U.S. operation with Peace Arch's strong home entertainment division in Canada, Peace Arch now has a platform upon which to build one of the leading independent distribution companies in North America,” said Peace Arch president John Flock.

In related news, Peace Arch's first theatrical release in Canada comes July 20, with Interview, a character drama starring Steve Buscemi and Sienna Miller. The company's first American theatrical releases include Delirious, a drama featuring Buscemi, Michael Pitt and Joe D'Onofrio, on Aug. 1, and Chapter 27, a controversial offering at this year's Sundance Film Festival. Starring Jared Leto and Lindsay Lohan, the film focuses on Mark David Chapman in the days leading up to the murder or John Lennon. Chapter 27 will be released this fall, Meyerowitz said, and a new acquisition, Towards Darkness, will see a theatrical release during the first quarter of next year.

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