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Partnership Planned With ExerciseTV

13 Oct, 2007 By: Angelique Flores

Lionsgate and ExerciseTV — the first on-demand network for fitness, sports training and motivational programming — have teamed up to create and distribute workout programs.

“Star Trainers” is the first series to be released under the partnership. Ab Blast, Cardio and Strength are $14.98 each or as a package ($44.94) exclusively at ExerciseTV's online store (exercise.tv) through December. The programs also will be available through video-on-demand on ExerciseTV. Then Dec. 18 the titles hit retail.

Each DVD features all five of the network's “Star Trainers” — Rob Glick, Violet Zaki, Gay Gaspar, Kimberly Spreen and Kendell Hogan. Ab Blast has five 10-minute workouts from each of the trainers. Cardio offers five 30-minute workouts from each of the trainers. And Strength has five 20-minute workouts from each of the trainers.

The challenging workouts are targeted to a younger demographic, said Kajsa Vikman, VP of marketing and fitness for Lionsgate.

Lionsgate is partnering with New Balance with a mail-in rebate offer of up to $5 in New Balance shoe boxes as well as through in-store displays.

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