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Parents' Choice Honors Top Kidvids

3 May, 2005 By: Meryl Schoenbaum

Scene from Mary Poppins

Buena Vista Home Entertainment (BVHE) swept the top slots of the Parents' Choice Foundation's biannual awards for children's video.

For more than 25 years, the nonprofit foundation has provided parents with information to guide them in participating wisely in their children's learning. Winners were chosen by a committee comprised of parents, teachers, performers, librarians and children themselves, charged with the responsibility of recommending products that help kids grow imaginatively, physically, morally and mentally.

“We hope that the selections of the Parents' Choice Awards committees make an easier task of navigating the ever-growing children's media marketplace,” said Claire Green, president of the Parents' Choice Foundation.

BVHE took the first four spots of the top 10 DVD winners for spring 2005. The top three received the foundation's classic awards: Walt Disney Treasures Wave 4: The Complete Pluto, Walt Disney Treasures Wave 4: Mickey Mouse in Black and White Volume 2 and Mary Poppins: 40th Anniversary Edition. The classic award is given to a product that meets the criteria for its Gold Award and that, for at least five years, has maintained its original excellence, according to the foundation's Web site.

“All the titles and characters that received the Parents' Choice classic award have had a place in people's hearts,” said Lori MacPherson, BVHE's SVP of brand marketing. “In these cases, we've taken beloved films and restored them, and included features that appeal to kids. For instance, Mary Poppins includes a new game.

“It's nice to have received the Parents' Choice awards across all our [kidvid] product categories, including babies (Baby Einstein: Baby da Vinci, Baby Noah) and tweens (Lizzie McGuire: Season One,),” MacPherson added. “Disney wants to make families happy and be recognized as a family product. Receiving these awards means we've achieved our goal to create great, award-winning brands.”

Even with all the competition in today's kidvid market and state-of-the-art special effects being touted with every new release, MacPherson wasn't surprised to see older characters like Mickey Mouse, Pluto, Mary Poppins and Aladdin as the top four vote-getters.

“It's a testament to the fact that they're evergreen, timeless and just as in demand as ever,” she said. “We've taken these classic films and put them on DVD for the first time, so a new generation can enjoy them.”

Among the other suppliers rounding out the top 10 list are LeapFrog Enterprises, which received two awards (Talking Words Factory 2: Code Word Caper and Math Circus); Scholastic Entertainment (Bark George … and More Doggie Tales) and Sony Wonder (Grover, A Celebration of Me).

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