Paramount Sends 'Anchorman' Van on Tour11 Mar, 2014 By: Chris Tribbey
In advance of the April 1 disc release of Anchorman 2: The Legend Continues, Paramount Home Media Distribution is sending an Anchorman-themed truck on a cross-country tour, beginning March 11 at the South by Southwest Music Conference and Festival (SXSW) in Austin, Texas.
The “AnchorVan” is a first in the world of food trucks, offering free chicken (Champ Kind’s Whammy! Chicken, of course), but also gives Ron Burgundy fans a chance to go on-camera to test their teleprompter reading skills.
Following the launch at SXSW March 11 (the same day the film is available via early digital sellthrough), the “AnchorVan” will make stops in Chicago, Indianapolis, Cleveland, Pittsburgh, Philadelphia, Washington, D.C., Boston and ends its tour in New York City on April 1.
The franchise’s four-legged star Baxter will be on hand at SXSW for the “AnchorVan” launch.