Paramount Offers High-Def Movie Trailers11 Apr, 2006 By: Jessica Wolf
Paramount Pictures is tapping into Xbox gamers to preview upcoming movies with high-definition downloadable content tied to Mission: Impossible III and Nacho Libre.
Via the gaming platform's online service Xbox Movie Showcase, fans can download HD movie trailers, exclusive theme packs, and graphics to download their Xbox Live gaming to Mission: Impossible III and Nacho Libre. — a comedy starring Jack Black and directed by Napoleon Dynamite's Jared Hess.
Through the partnership, Paramount DVDs will be highlighted at Xbox kiosks in 30,000 retail stores worldwide.
The cross-promotional campaign is the first of its kind, the companies said.
Xbox estimates that half of its Xbox 360 gamers are plugged into Xbox Live and its online capabilities, a worldwide community of more than 2 million. The platform's online marketplace has already clocked more than 10 million downloads.