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Paramount Marks Sept.11 With Commemorative Edition

26 Jul, 2002 By: Kurt Indvik

Paramount Home Entertainment is marking the one-year anniversary of the terrorist attacks on the World Trade Center with the Sept. 12 release of 9/11: The Filmmakers Commemorative Edition and is contributing a portion of the proceeds (including an initial donation of $100,000) to the Uniformed Firefighters Association Scholarship Fund.

“This is a very important project for us,” said Paramount president Eric Doctorow. “This is something equivalent to the Zapruder film, where you have someone with a camera right at the moment of an extraordinary circumstance. We think it's a film of extremely high public importance.” The documentary, shot by French brothers Jules and Gedeon Naudet and intended to be about the life of a probationary fireman in NY Firehouse of Engine 7, Ladder 1, near the World Trade Center, turned into a film on the extraordinary events of Sept. 11. The film aired originally in March on CBS and will be rebroadcast just prior to Sept. 11 this year.

Paramount is not announcing any suggested retail price or minimum advertised price for the video, which appears both on VHS and DVD (prebook Aug. 8), but expects retailers will price the VHS around $15 and the DVD around $20.

The video will contain an extra 20 minutes of never-before-seen footage. The DVD also will include 50 minutes of interviews.

Paramount will market the film through an extensive print advertising campaign, and CBS will mention the availability of the home video at the conclusion of its rebroadcast.

“This gives people a chance to put on their shelves a piece of history that impacted them and impacted the country,” Doctorow said.

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