Paramount Loves the '80s20 May, 2008 By: Billy Gil
Paramount Home Entertainment is releasing 40 catalog titles in a new “I Love the '80s” line of DVDs Aug. 5. Orders are due June 24.
The studio is partnering with VH1 (which began the popular “I Love the '80s” TV series in 2002) to market and promote the line, along with '80s music and branded merchandise. A dedicated Web site lauching in July, www.the80sonDVD.com, will feature trivia, images and clips from the featured films.
“The ‘I Love the 80's' brand lends itself perfectly to our vast selection of memorable films that truly impacted pop culture at the time,” said John Kim, VP of catalog brand marketing at Paramount Home Entertainment. “This fun new line will help consumers relive some of the greatest moments captured on film from the decade.”
The first wave will include Pretty in Pink, Beverly Hills Cop, Airplane!, Ferris Bueller's Day Off, Footloose, Top Gun, Friday the 13th, Fatal Attraction, She's Having a Baby, American Gigolo, Terms of Endearment, Urban Cowboy, and Planes, Trains & Automobiles. The $14.99 DVDs will feature retro-style O-ring packaging and will include a four-song bonus CD with a-ha's “Take on Me,” Echo & the Bunnymen's “Lips Like Sugar,” INXS' “Need You Tonight” and Erasure's “Chains of Love.”