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Paramount Launches Mobile Unit

14 Feb, 2008 By: Chris Tribbey

Paramount Pictures has a new digital entertainment business unit.

Paramount Mobile Entertainment will fall under the direction of Paramount Pictures Digital president Thomas Lesinski, and will focus on alternative distribution models for the studio.

“Paramount Mobile Entertainment was established to advance our mobile initiatives by placing us at the forefront of the evolving wireless industry,” said Sandi Isaacs, SVP of mobile and interactive technologies. “By recruiting executives from both the telecommunications and mobile entertainment industries, we are increasing our efforts to advance our business on a global scale.”

The new division has partnerships with wireless carriers such as Verizon, AT&T and T-Mobile, as well as others, and is also working with content creators.

PME's management team includes VP of North American mobile Madeline Herdrich, VP of Asia Pacific mobile Pradeep Mittur, and Giovanni Maruca, VP of mobile for Europe, Africa and the Middle East.

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