Paramount Hopes to Strike Labor Day Gold (Again) With 'Forrest Gump' DVD Debut25 May, 2001 By: Ralph Tribbey
Paramount Home Entertainment is hoping to strike Labor Day gold again with the Aug. 28 release of director Robert Zemeckis’ six-strong Oscarwinner Forrest Gump in a $29.99 double-disc special edition (prebook July 17).
"The Labor Day weekend has become a special date for Paramount," notes Michael Arkin, senior v.p. of marketing. "We successfully launched Braveheart (2000) and Titanic (1999) on DVD during the same week."
The set includes the film in the original widescreen aspect ratio (2.35:1) and enhanced for 16x9 and a companion disc titled "Behind the Magic of Forrest Gump."
The feature has an English 5.1 Dolby Digital Surround audio track and a separate 2.0 French language track paired with a newly created audio commentary option featuring Zemeckis, producer Steve Starkey and production designer Rick Carter. English titles are included.
The second disc has more than two hours of additional material, including a behind-the-scenes documentary titled "Through the Eyes ofForrest Gump," a version of which appeared on the previously released special edition laserdisc. Four production featurettes covering sound, production design, makeup and visual effects; plus two deletedsequences — one featuring Tom Hanks as Gump playing ping pong with President George Bush and another showing Gump meeting Martin LutherKing, Jr. — are special features.
A photo gallery, screen tests and two theatrical trailers round out the bonus materials.
Paramount will place flyers in national magazines and is working on a possible third-party tie-in.
Forrest Gump’s DVD debut is likely to anchor an aggressive fourth quarter for Paramount, which has teased the retail community with thepromise of two more best picture winners, The Godfather and TheGodfather, Part II, before year's end.