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Paramount Goes Mobile

4 Jan, 2007 By: John Latchem

Paramount Pictures and Crisp Wireless Jan. 4 launched a mobile-phone portal to deliver content to mobile devices and promote theatrical and DVD releases. Visitors to the mobile movie sites can browse and purchase movie-related content and sign-up to receive news about Paramount projects.

“We are delivering a movie destination site that will enable users to learn about new releases, find theaters, purchase content, buy tickets and participate in promotions,” said Sandi Isaacs, SVP of interactive and mobile for Paramount Digital Entertainment.

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