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Paramount Gets Buff with 'Pain & Gain' Promotion

13 Aug, 2013 By: Chris Tribbey

Drivers on Hollywood’s famed Sunset Boulevard will get an eyeful Aug. 26 to 28, with bodybuilders working out in front of a billboard to promote the home entertainment release of Paramount Home Media Distribution’s crime comedy Pain & Gain.

The bodybuilders will be at it from 8 to 10 a.m. and 4 to 7 p.m. each day at the corner of Sunset and Sherbourne Drive, promoting the Aug. 27 release of the film.

Directed by Michael Bay, Pain & Gain is based on a true story and stars Mark Wahlberg, Dwayne Johnson and Anthony Mackie as personal trainers in Miami who bungle an extortion and kidnapping scheme.

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