Paramount Films to Go Online10 Jan, 2008 By: Chris Tribbey
Paramount took a bold step forward in the world of digital delivery Jan. 7, allowing hundreds of its films to be purchased via downloads to a dedicated hard drive.
The deal was announced by MusicGiants, which delivers high-definition music directly into home theater systems. The Nevada-based business announced at the Consumer Electronics Show that it had signed a distribution deal with Paramount Pictures Digital Entertainment to distribute their films via the company's new VideoGiants home theater digital delivery system.
The agreement is the first step in delivering movies directly into homes via MusicGiants' download media store, which already is built into many media servers available in the high-end home theater industry.
“Over the past several years, high-end home audio consumers have come to rely on MusicGiants as the source for all of their favorite music,” said MusicGiants CEO Scott Bahneman. “We are now pleased to announce that we are going to do the same thing for films and television shows through our VideoGiants service. Our company is uniquely positioned to sell the highest quality content into premium connected homes.”
Select Paramount films will be offered in collections, which will be delivered one at a time via downloads, or from a hard drive.
“This is the first time we have licensed our films for sale and delivery on a hard drive,” said Derek Broes, SVP of worldwide business development at Paramount Pictures Digital Entertainment. “What appeals to us about MusicGiants, and their VideoGiants movie delivery service, is that their target demographic is focused on high-end consumers with home theaters, and this audience consists typically of early adopters of new technology. Therefore, we want to ensure that our films are easy to legally purchase, store and enjoy.”
For more information, visit www.musicgiants.com.