Paramount Anoints a King10 Oct, 2006 By: Thomas K. Arnold
Marsha King, a key figure in the worldwide launch of DVD, has been appointed EVP of business affairs for Paramount Home Entertainment, the studio announced Tuesday.
King will be responsible for managing business and legal affairs for all areas of Paramount Pictures' worldwide home entertainment unit, including marketing, distribution, licensing and acquisitions. She also will work closely with Paramount's new Digital Media Group, a sister division to home entertainment run by her former colleague at Warner Home Video, Tom Lesinski.
King was at Warner for 16 years, most recently as EVP and GM. She and her boss, division president Jim Cardwell, both left in October when Warner Home Video became part of the larger Warner Bros. Home Entertainment Group.
During her years at Warner, King was instrumental in many key transactions, including the global distribution of the MGM library in the 1990s and the distribution of Disney DVD product internationally from 1998 until 2000.
Her chief claim to fame, however, was as the chief negotiator for the Time Warner companies in the development and growth of the DVD format. She was a top lieutenant to ex-Warner Home Video president Warren Lieberfarb, known as the “father of DVD,” and continued on when Lieberfarb was ousted in December 2002 and Cardwell was appointed president in his stead.
King also was vice chairman and Time Warner representative on the steering committee of the DVD Forum, a multi-industry organization of DVD developers and backers.