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Panasonic Puts Families in HD

19 Sep, 2007 By: Billy Gil

The Bender family

Panasonic is creating its own version of “Big Brother” — HD style.

As part of its “Living in HD” program, the company is giving four families a $20,000 HD package, including a large-screen 1080p plasma TV, an HD camcorder, digital cameras, a Blu-ray player, a laptop and photo printer, a home theater system and a gaming system.

Researchers from the Center for Urban Research and Policy at Columbia University will help explore how high-def technology enriches the families' lives.

They'll also have their stories told in a documentary film, with X-Men: The Last Stand director Brett Ratner on board as creative advisor. If the project goes as planned, the documentary will show how high-def technology brings families together by helping them overcome monthly challenges.

The families consist of the hard-working Bender family of Rutherford, N.J.; the athletic Harris family of Denver; the quirky, science-fiction loving Rockford family of Granada Hills, Calif.; and male surfer clan the Miller-Williams-Rawlins-Magill family of San Diego.

More families will be added through February 2008, and applications, as well as introductory clips of the families, can be found on www.livinginhd.com.

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