Panasonic Puts Families in HD19 Sep, 2007 By: Billy Gil
The Bender family
Panasonic is creating its own version of “Big Brother” — HD style.
As part of its “Living in HD” program, the company is giving four families a $20,000 HD package, including a large-screen 1080p plasma TV, an HD camcorder, digital cameras, a Blu-ray player, a laptop and photo printer, a home theater system and a gaming system.
Researchers from the Center for Urban Research and Policy at Columbia University will help explore how high-def technology enriches the families' lives.
They'll also have their stories told in a documentary film, with X-Men: The Last Stand director Brett Ratner on board as creative advisor. If the project goes as planned, the documentary will show how high-def technology brings families together by helping them overcome monthly challenges.
The families consist of the hard-working Bender family of Rutherford, N.J.; the athletic Harris family of Denver; the quirky, science-fiction loving Rockford family of Granada Hills, Calif.; and male surfer clan the Miller-Williams-Rawlins-Magill family of San Diego.
More families will be added through February 2008, and applications, as well as introductory clips of the families, can be found on www.livinginhd.com.