Panasonic HD Tour, Fox Home Entertainment Stop at NASCAR Event25 Feb, 2008 By: Chris Tribbey
Panasonic's “Living in High Definition” nationwide tour made a stop at the California Speedway in Fontana Feb. 22-24, where VIP viewers of the weekend's NASCAR events also got a peek at new Panasonic VIERA plasma and LCD HDTVs.
Fox Home Entertainment also took advantage of NASCAR's California presence, to promote the Cops: 20th Anniversary DVD.
The new Panasonic TVs were installed in all 91 of the track's VIP suites, and the “Living in High Definition” tour bus — one of four that has been traveling nationwide since September — gave race fans a hands-on look at the company's TVs, Blu-ray Disc players, camcorders, cameras and home entertainment centers.
“As a leading manufacturer of state-of-the-art home entertainment products, we are honored to be part of the California Speedway family bringing our brilliant Panasonic VIERA Plasma and LCD displays to the exciting world of auto racing,” said Panasonic COO Joe Taylor. “By upgrading to Panasonic displays, California Speedway will give guests in its VIP suites a viewing experience like no other. Fans will see their favorite racing teams in pristine high definition with eye-popping brilliance and color.”
Meanwhile, Fox honored “Cops” creator John Langley at the Auto Club 500 race Feb. 24. Named an honorary race official for the event, Langley had $10,000 donated by Fox on his behalf to The National Law Enforcement Memorial Fund. Fox also donated 200 tickets to the event to The Police Activities League.