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Palm Wants to Port Music DVD to CD Racks

12 Oct, 2003 By: Jessica Wolf

Palm Pictures is trying to make sure World Music fans don't miss out on the upcoming Tabla Beat Science DVD, Talamanam Sound Clash: Further Adventures in Hypercussion, by asking music retailers to stock the DVD release in CD racks.

And Palm has developed a “faux amaray” shelftalker/spaceholder that offers a description of the DVD and touts the special features, which retailers can use to direct DVD shoppers to find the title in the music section, said Jeff Kaye, Palm's marketing director.

“I do think that in your Virgins and your Towers and places where they carry both DVD and CD, the faux amaray will serve as a good tool to make [consumers] go to the music section,” Kaye said.

The supplier wanted to make sure the eclectic title, which streeted Oct. 7 at $19.99, didn't get lost in the product shuffle, Kaye said. There are plenty of fans of this unique brand of event music, and they are used to finding it in music racks he said. Palm has released two Tabla Beat Science CDs: the debut album Tala Matrix in 2000 and last year a two-CD set featuring the group live at San Francisco's Stern Grove. The CDs have sold more than 80,000 copies, Kaye said.

A tabla is a North Indian percussion instrument. Tabla Beat is a fusion of musical styles and musicians.

“[Tabla Beat Science] takes rock, electronica and classical Indian music, and brings it together with some of the best musicians from each form,” Kaye said.

The group Tabla Beat Science began as a collaborative studio idea between tabla player Zakir Hussain and record producer/bass player/composer Bill Laswell.

The DVD will be a treat for fans of the boundary-breaking musical genre because the group is so large and geographically diverse that opportunities to catch a live show are few and far between, Kaye said.

The DVD release features footage filmed June 21, 2002 at the Fillmore in San Francisco and features Tabla Beat Science founders Hussain and Laswell performing with Ustad sultan Khan (sarangi and vocals), Ejigayehu “Gigi” Shibabaw (vocals) and others. The Talamanam Sound Clash DVD features Dolby 5.1 surround sound and DTS surround. Three bonus videos including a documentary and bonus MP3s of rare remixes from the group, as well as a multi-angle viewing option, are also included.

“We did a 12-camera shoot of the show,” Kaye said. “It was done by MX Entertainment, which has come up with MX Vision, that allows you to switch camera angles.” It's perfect for a concert like this, which features a lot of musicians on one stage, he added.

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