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Palm Gets into the Arts

9 Dec, 2005 By: Jessica Wolf

Palm Pictures, known for its eclectic lineup of foreign, arthouse, documentary and music content, has formed a sub-label for upcoming DVD titles, appropriately dubbed Arthouse Films.

Palm will target nontraditional retailers such as art museums, galleries, universities, special interest and lifestyle consumer retail stores to appeal to enthusiasts and collectors.

The first two releases from the new label arrive Feb. 14 with documentaries following the lives and careers of a pair of iconic photographers — William Eggleston in the Real World and Henri Cartier-Bresson: The Impassioned Eye. Both are priced at $26.99.

The Arthouse line has an eye toward cultural icons, said Lisa Nishimura, GM for Palm.

“It's about finding those artists that define contemporary art, whether that is fine art, fashion, photography, music or whatever form it may be, defining their significance and presenting it to the world,” she said.

The DVDs will play well at traditional retailers known for a breadth of product, like Tower Records and Video, Barnes & Noble and Borders. Palm also will reach out to discover those hidden and potential fans through other outlets, like art galleries and in the educational market, Nishimura said.

Palm is repositioning three titles from its catalog for re-release under the Arthouse Films banner — Matthew Barney's The Order and the documentaries How to Draw a Bunny and The Legend of Leigh Bowery.

David Koh, Palm's head of theatrical acquisition, is shepherding the Arthouse Films line.

“Our goal is to build a platform for established and emerging artists to preserve and showcase their work,” Koh said.

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