Page, Plant Together Again in <I>No Quarter</I> DVD9 Sep, 2004 By: Jessica Wolf
Rock lovers are getting a DVD treat from Atlantic Records/Warner Strategic Marketing (WSM) with the Oct. 26 DVD debut of No Quarter: Unledded ($19.99), which captures the 1994 reunion of Led Zeppelin's Jimmy Page and Robert Plant.
The DVD includes acoustic and electric performances from the duo filmed in a London recording studio as well as spots in Marrakech, Morocco and Snowdonia, originally filmed for an MTV special that aired in October 1994, 14 years after the band's breakup.
Atlantic Records is also re-releasing the No Quarter album, which went platinum after its original release a decade ago.
The DVD serves as a kind of chronicle of the 1994 Page-Plant reunion, said Paul DeGooyer, VP for WSM Home Video.
WSM has sold more than 1 million units of the 2003 multidisc Led Zeppelin DVD worldwide and is approaching 1 million units in the United States alone, DeGooyer said.
That success set the standard for DVD releases from the two musicians, he said.“Page and Plant are perfectionists, and they really wanted to make sure [No Quarter] was right. It's unbelievable what they've done with it from a sound and visuals perspective,” DeGooyer said.
“The thing about the Zeppelin DVD is that it has amazing audio and video, but it's all archive — it wasn't purposely shot for video or broadcast,” he said. “This was shot for broadcast, and it really is some of the best footage of Page and Plant playing together.”
The No Quarter DVD includes the extra track “Black Dog,” which was filmed at the American Music Awards in 1994 and has not been seen since that telecast, as well as the bonus video “Most High,” a 13-minute making-of-style featurette and a montage of footage from Morocco.
WSM plans a major marketing campaign, with print and radio ads, contests with instrument manufacturers and magazines, and a screening at Regal Entertainment theaters the weekend prior to street date.