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Pac-Man Attack!

12 Aug, 2005 By: John Gaudiosi

Japanese video game publisher Namco has big plans for the silver anniversary of Pac-Man, which is still one of the most recognized video game characters in history. It's been 25 years since Toru Iwatani released the original game, which went on to become the most successful coin-operated game in history, according to The Guinness Book of World Records.

In addition to the 25th anniversary coin op that's in arcades and the Nintendo DS Pac-Pix game that shipped earlier this year, Namco has four new games that feature “Pac-Man” hitting consoles and portables through the fall. Pac-Man World 3, Namco Museum 50th Anniversary, Namco Museum Battle Collection and Pac N' Roll are all part of Namco's marketing campaign to tap into gamers' nostalgia.

“We'll be targeting both casual and hardcore gamers with our campaign, since ‘Pac-Man' has such universal appeal,” said Sean Mylett, senior marketing manager for Namco.

This year also marks the golden anniversary of Namco. To celebrate, Namco Museum 50th Anniversary Arcade Collection ships for Xbox, PlayStation 2, GameCube and Game Boy Advance Aug. 30 ($20). The collection's 14 games include Pac-Man, Ms. Pac-Man, Galaxian, Galaga, Dig Dug and Pole Position.

A variation of this collection comes in the form of the PSP exclusive Namco Museum Battle Collection due Aug. 23 ($40), which includes 20 games.

Also shipping Aug. 23 is the Nintendo DS exclusive Pac N' Roll ($30), which allows users to guide Pac-Man through 3-D puzzles with the stylus and touch-screen. The original Pac-Man also is included in this game.

Pac-Man World 3 — which ships for Xbox, PlayStation 2 and GameCube in November ($30) and PSP in December ($40) — is the first game to give Pac-Man a voice. The game also includes a short documentary with the creator of Pac-Man talking about the game.

The marketing campaign will include a consumer sweepstakes that will give away a 25th anniversary arcade game.

In addition to the games, Namco has licensed a full array of “Pac-Man” clothes, toys and merchandise already at retail.

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