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Online Survey: More Gamers Plan to Buy Xbox

27 Aug, 2002 By: Hive News

Microsoft's Xbox will be the game console of choice this holiday season, according to a new gamer survey commissioned by online video game trailer distributor Gigex.

The survey asked more than 12,000 gamers, "What console gaming system do you plan to buy in the coming year?" Xbox came in first, with 39 percent, wihle 27 percent will buy a Sony Playstation 2, and 17 percent plan to purchase Nintendo's GameCube.

Nearly 8 of 10 respondents (78 percent) ranked game demos as the number 1 factor influencing game purchase decisions, far ahead of the number 2 response: game reviews (47 percent). Television commercials (35 percent) and magazine ads (31 percent) trailed furthest behind as drivers of retail purchase behavior.

"The growing popularity of Gigex's service puts us in the unique position of having our finger on the pulse of our 26 million monthly visitors," said Mark Friedler, CEO of Gigex, Inc. "The power of the demo and trailer experience shows in the strong influence on gamers' purchase decisions. Our own data shows that 66 percent of users who view an online demo or trailer visit a retail Web site. With strong competition from many quality titles, effective use of game previews is a cost effective method to attract customers to a new title, differentiate it and highlight the product's quality. The survey results clearly show the power of a positive demo/preview experience and its power to drive traffic and purchase activity across the channel."

Gamers will be ringing the cash registers at retail stores across the country this year, with 59 percent of gamers purchasing game products from specialty electronics stores, 43 percent from computer superstores, 35 percent from department stores, and 19 percent buying online.

The study also revealed that the majority of Gigex visitors are avid gamers who have been playing video games for 6 years or more (73 percent), play 20 hours or more a week (24 percent) and consider themselves to be advanced gamers (44 percent).

The survey was conducted online between July 15 and August 15 and is the result of 12,288 responses.

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