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Online Shoppers Already Stuffing Stockings

31 Oct, 2002 By: Hive News

More than 40 percent of consumers in a recent online poll have already started their holiday shopping for rather than waiting for the traditional post- Thanksgiving kickoff and more than half of those surveyed said they will be spending less and more conservatively this holiday season than last, Global Internet network Terra Lycos reported today.

Other findings of the survey Lycos conducted to gauge consumer shopping sentiment for the upcoming holiday season include:

  • 41 percent of users say they have already started their holiday shopping; the remainder is split between planning to start shopping the day after Thanksgiving (25 percent) or in December (26 percent). Only 7 percent say they will do all their shopping on Dec. 24.
  • 60 percent of users said they will spend more conservatively this year due to the economy.
  • 2 percent said they will spend lavishly, with the same number planning to rack up a credit card bill they will worry about later.
  • 51 percent said they will spend less than last year.

"The recent survey results support our finding that Shopping traffic begins to increase

dramatically as soon as fall rolls around. Based on the traffic patterns, we know consumers are already thinking about the holiday season in addition to preparing for back to school and Halloween," said Kim Kluck, group product manager for Lycos Shopping. "We have responded to these consumer trends as the voice of our users and launched our holiday shopping resources early. We also more actively promote the research and comparison tools for shoppers as a result of their holiday shopping behavior."

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