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Online rental taking off in United Kingdom

12 Dec, 2005 By: Holly J. Wagner

Online rentals in the United Kingdom have mushroomed 235 percent in the past year, while store-based rentals have shrunk 6 percent, according to research firm TNS Audio Visual Trak.

Although the research says the percentage of Britons renting movies has dropped 10 percent, 71 percent of Web renters rented more than once a month.

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