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Online National Geographic DVD Store Opens

17 Jan, 2006 By: Holly J. Wagner

Web design house Siteworx has finished building a new online DVD store for National Geographic Home Entertainment at www.shopngvideos.com .

Among the online store's more innovative features is a DVD burn-on-demand feature so that customers can choose from a larger selection of older National Geographic films on DVD.

Shoppers can preview videos online, browse by price, subject, suggested gift ideas, and by special promotions; search view and buy entertainment and educational materials.

Integration with the legacy system of National Geographic Home Entertainment's fulfillment center, Client Logic, allows secure ordering and tracking of products, newsletters subscriptions, and other automated customer service functions.

A central part of the site design involved deploying Axiom, a content management platform that makes it possible to store, retrieve and publish categories of content and price them by product, volume, affinity, membership and other characteristics. Site designers customized Axiom to offer e-commerce, integration, outbound email marketing campaigns and real-time traffic reports.

Warner Home Video (WHV) distributes National Geographic Home Video titles.

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