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October Slate Poses Challenge

1 Sep, 2003 By: Kurt Indvik

October can be a quiet time in the home video business as kids go back to school.

This year's October video slate doesn't offer as many $1 million or more box office and may struggle to attract a broad range of customers, some retailers said. However, the total box office power of titles is virtually identical between this year and last. With fewer titles to choose from and a couple of sellthrough hits that could draw dollars away from the rental business, October might be a challenge for rentailers.

“The October slate is not very encouraging when compared to last year,” said Tom Paine, owner of Video Factory/Movieola in Redmond, Wash. He expects Reloaded to be very popular, but not across all demographics and will be more sellthrough than rental. “Last year, Mr. Deeds, The Sum of All Fears, Insomnia and Windtalkers had very strong rental numbers. … This year, The Italian Job seems to be the only type of title that will perform like those.”

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