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'Ocean's Eleven' Is A Sellthrough Steal

22 Feb, 2002 By: Brendan Howard

Warner Home Video will release the $181.4 million box office hit Ocean's Eleven May 7 at a sellthrough price on both VHS cassette and DVD.

The title prebooks April 2 at $22.98 on DVD and $26.98 on VHS.

The Steven Soderbergh-directed film's more than $100 million box office take makes it a strong candidate for the traditional direct-to-sellthrough model. But Warner has also shown a recent tendency to release titles with lower theatrical yields at sellthrough prices on both formats as well, including January video releases 13 Ghosts ($41.9 million box office), Heist ($23.5 million) and Training Day ($76.3 million) and the October release Swordfish ($69.8 million).

Sources predict that out of about 30 Warner releases due this year, less than a half-dozen VHS cassettes will be released at a rental price.

DVD special features on the ‘R'-rated film include one commentary by stars Brad Pitt, Matt Damon and Andy Garcia; another commentary by Soderbergh and writer Ted Griffin; an HBO behind-the-scenes documentary; and a DVD-ROM game in which players act as an Ocean's Eleven character and must complete several challenges to pull off the heist.

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