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'Norbit' Outweighs Other Titles

14 Jun, 2007 By: Thomas K. Arnold

Eddie Murphy was No. 1 on DVD the week ended June 10, as his latest comedy, Norbit, from Paramount Home Entertainment and DreamWorks, topped both the national video sales and rental charts its first week out.

Norbit, with a $95.3 million box office pedigree, easily took the top spot on the Nielsen VideoScan First Alert sales chart, besting fellow newcomer The Messengers, from Sony Pictures Home Entertainment, which bowed at No. 2. Another Sony title, Seinfeld: Season 8, made a strong debut at No. 4.

The previous week's top DVD seller, Genius Products and The Weinstein Co.'s Hannibal Rising, fell to No. 5, while Buena Vista Home Entertainment's Apocalypto slipped from No. 2 to No. 3.

In rental stores, Norbit and Messengers also scored a one-two finish on Home Media Magazine's video rental chart, with Norbit generating an estimated $4.7 million in rental revenue to $4 million for Messengers, a supernatural thriller that grossed $35.4 million in theaters.

Norbit had the highest sellthrough debut since the May 1 release of Dreamgirls, also a Paramount/DreamWorks release — and also starring Murphy.

On the high-definition disc charts, also from Nielsen, Norbit debuted at No. 2 on the HD DVD chart and No. 4 on the Blu-ray Disc chart. The top-selling title on the HD DVD chart was Planet Earth: The Complete Series, while the top Blu-ray seller was Apocalypto.

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