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Nintendo Cuts Price of Game Boy Advance SP to $79.99

1 Sep, 2004 By: Holly J. Wagner

Nintendo will drop the price of its Game Boy Advance SP systems to $79.99 starting tomorrow, shaving $20 off the current SRP.

“This new price point makes Game Boy Advance SP affordable for the vast majority of the mass market and gives people a ‘gotta-have' gift to automatically put at the top of their holiday gift lists,” said George Harrison, Nintendo of America's SVP of marketing and corporate communications.

At the same time, the game maker will also launch a new “Start Mayhem” marketing campaign that debuts with the new price, showcasing different personalities for each of the GBA SP colors.

The “Start Mayhem” campaign features CGI-animated Game Boy Advance SP units brought to life in a variety of fun situations. Each color unit demonstrates a different personality. The campaign kicks off with videos featuring the Flame and Onyx systems. To view the videos, log onto www.startmayhem.com starting Sept. 2.

Game Boy Advance SP, a front-lit handheld with a clamshell design, has sold more than 20 million units worldwide, according to the company, and its third-party publishers plan to release a spate of new games in time for the holidays.

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