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Nielsen Tracking Video Gamers

20 Oct, 2006 By: Erik Gruenwedel

With television viewing on the opposite trajectory of video game usage, Nielsen Media Research has launched GamePlay Metrics, an electronic rating service for video games played on the Internet and TV.

GamePlay is part of Nielsen's upstart wireless and interactive services division designed to aid advertisers seeking to target the digital consumer and help the video game industry develop a better advertising business model.

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