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Nielsen: DVR Users Not Necessarily Skipping Ads

21 Feb, 2007 By: Erik Gruenwedel

Consumers who watch television programs from a digital video recorder (DVR) within seven days of the original telecast tend to watch the commercials compared to older recorded content, according to a new report from the Nielsen Company. The media measurement company, which cited 20% U.S. household DVR penetration, found that sports and news programming retain the most advertisement viewers.

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