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Nickelodeon To Develop Web Programs

16 Mar, 2006 By: Jessica Wolf

Nickelodeon is branching out.

The Viacom company has launched a major initiative to develop non-linear, multi-platform children's content.

Nickelodeon is committing to a multimillion-dollar development slate to introduce new original content specifically for non-linear platforms. The company will launch “Inkubators,” an animation laboratory based at Nickelodeon's animation studio in Burbank, Calif. The Inkubators Lab will be dedicated to the development of original animated content made specifically for a range of platforms, including broadband; wireless; portable video devices; online and gaming.

Nickelodeon is already programming to kids on 15 different platforms and the company is expanding its content to reach across broadband, digital and wireless screens that are already a part of kids' daily lives, said Cyma Zarghami, president of Nickelodeon and MTVN Kids and Family Group.

“The first Nickelodeon generation of kids grew up in a video democracy where the words broadcast and cable meant nothing, and great characters and stories meant everything,” Zarghami said. “This next generation of kids is platform agnostic. … Kids are the first adapters of the digital age, and we are going to fully integrate our brand into that space with great character and story-driven content that will be developed specifically for the products they are accessing.”

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