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Nickelodeon to Bow Its First DVD Game

2 Mar, 2004 By: Erik Gruenwedel

Nickelodeon March 15 is releasing Nick Trivia Challenge, the cable TV network's first interactive DVD game.

The $24.99 game -- which features 200 clips from nine Nickelodeon shows, including “SpongeBob SquarePants,” “Fairly OddParents,” “Jimmy Neutron,” “Rocket Power,” “Wild Thornberrys,” “Hey Arnold,” “As Told by Ginger,” “Catdog” and “Angry Beavers” -- has 500 questions distributed among 10 game categories, including “Name That Tune,” “What Happens Next?” “Say Cheese” and “Who Am I?,” in addition to reusable score cards and markers.

Users interact with the game using a DVD player, a TV screen and a DVD remote control.

“[The game] not only enables [kids] to live out the on-air adventures of our characters at home, [it] also gives kids friends they can relate to,” said Leigh Anne Brodsky, EVP, consumer products, at Nickelodeon. The game was created through a partnership with Santa Monica, Calif.-based Imagination Entertainment, which launched its first interactive DVD game, NFL Challenge, last year, according to Michael Devine, SVP, sales and marketing, for Imagination Games. “The interactive DVD game category is really new,” said Devine in reference to last year's category pioneers Scene It and Hasbro's Trivial Pursuit. Devine said that five interactive DVD games are slated to launch this year, including Family Feud ($19.99), which has 800 surveys and is hosted by actor Richard Karns.

“The DVD interactive category in essence is being created this year,” Devine said. A movie screen-test game, a “SpongeBob”-related game and NFL 2004 are scheduled for fall release.

“We repurpose the content. ... [It] takes several hundred clips from the shows ... and 100 character voices in the Nick trivia game,” said Devine. “We created the questions and worked with Nick to make sure the end product fits well thematically within the Nick universe.

“What's really nice is that when you're playing with your kids, they get genuinely excited about it. We're giving the toy consumer content. A lot of the other licensed products are just representations of the content itself.”

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