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NHL Deal With CinemaNow Will Stream Highlights

23 Oct, 2002 By: Hive News

IP-based video-on-demand (VOD) distributor CinemaNow, Inc. today announced a licensing agreement for its PatchBay technology with NHL Interactive CyberEnterprises (NHL ICE), the operator of the NHL's Internet business.

As part of the agreement, PatchBay will manage NHL.com's Web-based video-on-demand initiatives including digital and territorial rights protection, user profiling, comprehensive pay-per-view (PPV) and subscription services and detailed report generation.

PatchBay uses Microsoft's Digital Rights Management solution and is fully integrated with Microsoft's Windows Media 9 series player, a CinemaNow spokesperson said.

The service, which launched last week, lets users access streaming video clips from a variety of packages as part of the NHL Video section of NHL.com.

Video packages available include searchable highlights of almost every NHL game, classic NHL moments, previews of titles from the NHL Home Video library and a behind-the-scenes look at NHL teams and players. Content is available on a PPV basis and as part of a seasonlong subscription.

"The NHL is pleased to provide hockey fans with a video-on-demand service that provides them with quick and easy access to the extensive amounts of NHL content," said Ryan Hughes, director, new media business development, NHL. "Working with CinemaNow's PatchBay technology enables us to transform our existing video offerings into a more robust, revenue-generating service."

"The NHL's use of PatchBay significantly enhances CinemaNow's position as a leading provider of technology solutions for the growing content-on-demand industry," said CinemaNow CEO Curt Marvis. "NHL.com is a pioneer in their efforts to adopt new technologies to enhance their fans' experience and we look forward to working with them on this endeavor."

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