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NHL Championship Due on Video July 1

13 Jun, 2003 By: Hive News

July 1 Warner Home Video will debut the NHL StanleyCup Finals 2003 on DVD and VHS, the first release from the three-yearexclusive partnership between the studio and NHL Productions.

The DVD chronicles the latest chapter of the NewJersey Devils' third Championship in nine years and is packedwith three hours of exclusive interviews, expert analysis andbehind-the-scenes action from throughout the regular season and playoffs.The DVD is narrated by Whoopi Goldberg and features Trapt's No. 1 hit"Headstrong."

For the first time ever in an NHL Productions release, this title isavailable in widescreen format and includes some of the most excitingperiods of the playoffs in their entirety. The DVD is $24.98 (noMAP) on DVD and the cassette is $19.98 (no MAP).

Warner's quick turn-around release of the title taps into the fan frenzy during the weeks after the Finals. Single-unit and merchandiser order due date is June 13.

The DVD includes highlights from the regular season, the playoffs and thefinal series; full coverage of the Devils' winning season and:
- Exclusive behind the scenes Stanley Cup celebration withMartin Brodeur.
-2003 Stanley Cup Finals Game 7, Period 3 in its entirety,featuring exclusive low angle camera angles.
-2003 Eastern Conference Finals Game 7, Period 3 v. Ottawa inits entirety.
- Devils and Ducks Favorite 2003 Playoff Moments feature.
- 2003 Stanley Cup Playoff Overtime feature.
-Music videos including “Headstrong" by Trapt, "Take Me Away" by Lifehouse and "Free" by Powerman 5000

A comprehensive advertising, marketing and publicity campaign will targetDevils fans and blanket the New Jersey/New York area. Feeding off of fanexcitement during the weeks following the Championship, a premiere event inNew Jersey the night before street date will heighten awareness and launchthe DVD release with the team owners, management, players, coaches, mediaand fans. Print advertising will appear in local newspaper sports sections. Online banner advertising to generate pre-sales after the Finals will run onkey sports web sites. Radio promotions will run during the week prior to street date offering giveaway gift packs of VIP passes to the premiere event, NHL hats, posters,and the NHL Stanley Cup Finals 2003 DVD.

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