Friday, November 24, 2017
Mark Horak: Redbox is Not a Subscription Business
As a former executive at Warner Home Video, Mark Horak’s hire this year as president of Redbox brought a renewed focus on its core product: Movies and video games. Coming from a studio business predicated on weekly new releases, Horak has sought to use the kiosk vendor’s ubiquitous presence across the retail landscape to expand the transactional business model.
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