Saturday, March 12, 2016
IHS: Apple TV Needs More Than a Price Cut
Apple CEO Tim Cook said the 30% price cut to the $99 Apple TV (to $69) was done in honor of 25 million units sold. The fact the reduction was announced on the same stage HBO detailed further plans about an OTT video service exclusive (for 90 days) to Apple TV, underscores the competitiveness of streaming media devices.
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