Friday, December 16, 2016
Study: 75% of Consumers Haven't Heard of 'TV Everywhere'
A new report from GfK found that 53% of viewers in pay-TV households have used TV Everywhere platforms to watch shows on a computer, mobile device, or smart TV — up 10% since 2012. The same report also found that 75% of those households have never heard of TV Everywhere — underscoring the reality that the brand name is still struggling to build awareness.
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