Wednesday, March 23, 2016
Nielsen: 65% of TV Viewers Watch VOD Programming
Live television viewing continues to become an endangered social habit among consumers, with 65% of respondents in a recent Nielsen survey across 61 countries indicating they watch programming on demand, including recorded, VOD and third-party video streaming services.
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Deloitte: 70% of U.S. Consumers Binge-Watch TV Programming
Popularized by subscription streaming video services, binge-viewing is more than a social fad. Seventy percent of U.S. consumers now binge-watch an average of five episodes at a time, and almost 31% do so on a weekly basis according to new data from Deloitte Consulting.
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