New Study Says VOD Is Here10 Apr, 2002 By: Hive News
Ninety-two percent of leading cable providers will have video-on-demand by the end of 2002, according to a new study published this month by high-tech marketing and consulting firm Trace Strategies.
But that's just the tip of the iceberg when it comes to new interactive applications: The 12 largest North American cable operators will deploy a combined 9.39 million digital set-top boxes in 2002, a 62 percent increase in the industry's installed base.
Titled 2002 North American Digital Cable Roadmap of Vendors, Applications and Customer Premise Equipment, the study looked at the TV developments and strategies of 12 leading North American cable operators for 2002: Adelphia Communications Corp., AOL Time Warner, AT&T Broadband, Cablevision Systems Corp., Charter Communications, Cogeco, Comcast Corp., Cox Communications, Insight Communications, Rogers Communications, Shaw Communications and Videotron Inc.
Among those cable operators, the study found that Time Warner Cable will have the largest installed base of digital set-top boxes among cable operators and Cablevision will have the largest increase in digital set-top box deployment.
When it comes to the technology, there's plenty of variety. Trace researchers tallied 15 different types of digital set-top boxes from such companies as Motorola Broadband Communications, Scientific-Atlanta, Pioneer Digital, Sony and Pace Micro Technologies.
The study found the Motorola DCT2000 digital cable set-top box will be the big dog, accounting for 51 percent of the total 2002 North American installed base. Deployment of Sony and Scientific-Atlanta models will grow the most in 2002.