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New Retail Group Tackles Piracy, Other Issues

15 Apr, 2004 By: Jessica Wolf

Five trade groups have teamed up to put more muscle into public policy issues for the entertainment retail industry.

The Coalition of Entertainment Retail Trade Associations (CERTA) includes the Video Software Dealers Association (VSDA), the Digital Media Association (DiMA), the National Association of Recording Merchandisers (NARM), the National Association of Theater Owners (NATO) and the Interactive Entertainment Merchants Association (IEMA).

The new coalition represents some 3,000 companies that operate more than 50,000 movie theaters, home video and music stores, video game stores, online music sites and other entertainment retail businesses.

First issues on CERTA's agenda are combating piracy and heightening consumer awareness of content ratings and labeling, according to the group's announcement.

“Each of our associations faces different industry challenges. But consumer education and consumer behavior are clearly part of the piracy problem and any potential solution,” said VSDA president Bo Andersen.

“There's strength in numbers. We can have a greater impact than we already have,” said Sean Bersell, VSDA's VP of public affairs. “In dealing with piracy, the one voice that was really missing was the retail sector. They don't really hear from those people closest to the consumer, and that's retailers.”

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