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New Pitch From Best Buy : ‘Say It With Electronics'

6 Feb, 2002 By: Hive News


While flowers and candy may be traditional Valentine's day gifts, more people are turning to alternative gifts such as consumer electronics, according to a new pitch from mass merchandiser Best Buy.

Citing Consumer Electronics Association statistics, the chain retailer is suggesting items like Personal Data Assistants (PDAs), DVD players and video entertainment as Valentines.

"Electronics products add value to virtually every aspect of consumers' lives, which has been demonstrated by the continuing popularity of technology products during gift-giving holidays," a Best Buy press release says.

"Technology gifts speak from the heart because a person can truly enjoy using the item to have fun or improve their lifestyle. While roses and chocolate say 'I love you,' the latest phone or DVD player sends the same message in a way that is both functional and entertaining," said Jeff Maynard, VP of marketing services for Best Buy.

For the past five holiday seasons, consumer electronics has been the third most popular gift according to the International Mass Retail Association.

"The need for technology products to manage people's busy lives and provide entertainment has made consumer electronics products popular for other gift-giving holidays such as Valentine's Day," said Robert J. Verdisco, president of IMRA.

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