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New Line Ups Kerstine

10 Jul, 2007 By: Chris Tribbey

New Line's Lynelle Kerstine

New Line Home Entertainment announced July 10 that it had promoted Lynelle Kerstine to SVP of creative services, which will include coordinating materials for New Line's endeavors into electronic sellthrough and video on demand.

She will continue to serve as New Line Home Entertainment's primary link to the New Line Cinema theatrical team. Previously Kerstine was VP of creative advertising.

“This promotion represents Lynelle's ability to formulate outstanding creative campaigns from our marketing strategies on a wide range of DVD titles,” said Matt Lasorsa, EVP of marketing for New Line Home Entertainment.

Before joining New Line, Kerstine served stints as VP of creative services for MGM Home Entertainment, director of editorial services for MGM Home Entertainment, and manager of home video advertising at B.D. Fox. She is a graduate of the University of Pennsylvania.

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