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New Line Promotes Marketing Team

4 Jun, 2004 By: Lyndsey Shinoda

New Line Home Entertainment has promoted industry veterans Matt Lasorsa and Pamela Kelley to EVP of marketing and EVP of sales, respectively, announced Stephen Einhorn, president and CEO, New Line Home Entertainment.

Kelley and Lasorsa have played large roles in the launch of New Line Home Entertainment's premium DVD label, Infinifilm, as well as the home video debuts of such key franchises as the “Lord of the Rings” trilogy, “Austin Powers,” “A Nightmare on Elm Street” and others, Einhorn said.

Lasorsa's responsibilities include overseeing marketing, DVD content, creative services, crosspromotion and PR activity. Kelley oversees the development, implementation and management of all sales strategies, and is the key liaison with Warner Home Video's senior sales executives.

Kelley joined New Line in 1992 after holding positions with LIVE Home Entertainment and HBO Video.

Lasorsa joined New Line in 1998, prior to which he held posts at Buena Vista Home Entertainment, Procter & Gamble and H.J. Heinz.

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