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New Line to Add Player Software to Region 1 Discs

4 Jun, 2002 By: Hive News

New Line Home Entertainment has signed a two-year deal with InterActual Technologies, Inc. to include its DVD software, InterActual Player, on all Region 1 DVD releases.

The agreement will include upcoming DVD releases such as The Lord of the Rings: The Fellowship of the Ring, Blade II, and Austin Powers In Goldmember.

"This agreement demonstrates New Line's ongoing commitment to enhancing the DVD experience for over 20 million U.S. consumers with the capability to enjoy DVD titles in their DVD-ROM enabled computers," said Michael Mulvihill, VP of Content Development for New Line Home Entertainment. "With InterActual-enhanced titles such as Rush Hour, Rush Hour 2, Blade, Austin Powers: The Spy Who Shagged Me, and Blow, New Line is constantly providing new and innovative ways for connecting with and delivering value to DVD consumers.”

InterActual software enhances DVD movie viewing on DVD-ROM enabled computers by integrating Web browsing capabilities with the rich media assets authored on DVD-Video discs. New Line offers features such as Script-to-Screen, where the consumer can view the original screenplay while watching the movie.

Most recently, New Line and InterActual partnered to create exclusive online content for New Line's Infinifilm DVD line, which includes titles such as Thirteen Days, Rush Hour 2 and the upcoming John Q., feature an exclusive online community accessible only via the DVD-ROM.

"We are excited to collaborate with New Line and capitalize on the explosive growth and popularity of DVD viewing on computers," said Todd Collart, president and CEO of InterActual. "By using InterActual's software and services, New Line can offer consumers an exciting entertainment experience that uniquely differentiates DVD, while at the same time, establish a direct communication pipe with its consumers that has never before existed in the packaged media industry.”

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