New EVP at Fox11 Apr, 2008 By: Thomas K. Arnold
Industry veteran Mary Daily has been named EVP of marketing, North America, for 20th Century Fox Home Entertainment. Daily fills the slot vacated last year by Peter Staddon, who left Fox to pursue other opportunities. She reports to Simon Swart, the Fox Home Entertainment unit's general manager of North America.
Daily is charged with driving all marketing and product development efforts for Fox DVD releases. She also will play a pivotal role in key Fox business initiatives, including transitioning consumers to Blu-ray Disc and providing digital copies of films on DVD and Blu-ray Disc for use on laptops and other portable devices. Specific areas of responsibility include brand marketing, creative development, public relations and event marketing, online marketing, promotions and retail marketing for all products distributed by the division.
It's Daily's second tour of duty at Fox. In the 1990s she worked for nine years in Fox's London office, much of it alongside current 20th Century Fox Home Entertainment worldwide president Mike Dunn, to bring films such as Star Wars and Titanic to the international marketplace. She pioneered the concept of selling TV programming on video, which led to the industry's first release of a complete season of a TV series on DVD (X-Files Season One).
Daily spent the last three years heading New Programme Enterprises at MTV Networks International. She managed distribution through Paramount and leveraged such brands as “Jackass” and “Beavis and Butthead” in the home entertainment and gaming businesses.
Before MTV, Daily was Universal Pictures International's president of international marketing, charged with all Universal, DreamWorks and Working Title home entertainment releases.
Daily recently was selected as an Independent Assessor for Scottish Screen, a division of the U.K. Film Council.
“As we are currently offering consumers multiple ways to enjoy our products, Mary's unique experience makes her the ideal candidate to guide Fox in the evolving consumer home entertainment marketplace,” Swart said.
Division president Dunn lauded Daily's marketing prowess, noting, “She's already made an impact on the team as evidenced by the integrated and comprehensive campaign we launched for Alvin and the Chipmunks.”