NetRatings Teams With Nielsen15 Jun, 2006 By: Jessica Wolf
Video-on-demand is ringing in a new generation of “Nielsen families.”
Web site tracking company NetRatings and Nielsen Media Research are teaming up to keep tabs on the growing audience for video- and audio-streaming and downloads.
Based on patented and upgraded next-generation metering technology, NetRatings will capture and report all PC-consumed content, including not only live streams and downloads, but transferred and replayed streams.
The comprehensive measurement service should roll out later this year, said William Pulver, president and CEO of NetRatings.
“With more than 23% of U.S. Web users viewing live streaming video and 21% watching saved video files, the ability to understand complete digital usage is critical,” he said.
Via a partnership with Nielsen Media Research, also NetRatings' primary shareholder, the two companies will begin work on a single source panel to track and report combined TV, Web and digital media consumption.
This summer, Nielsen will install and test software meters on personal computers and laptops of select People Meter participants. The goal is to have a full rollout of the comprehensive tracking system during the 2007-08 TV broadcast season.