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Netflix's 'Million-Dollar' Promotion

18 Jul, 2005 By: Holly J. Wagner

Netflix is teaming with “Who Wants To Be A Millionaire,” to find movie fans across the nation to play a special "Million-Dollar Movie Week" edition of the game show, which will feature movie-themed questions and will air next February.

The show's creators and Netflix will travel to five cities to find contestants for "Million-Dollar Movie Week." Auditions will be held in San Diego (July 25), Houston (July 27), Minneapolis (July 29), Chicago (Aug. 1) and Miami (Aug. 3). Auditioners will have the opportunity to win Netflix memberships and other merchandise.

"Partnering with 'Millionaire' to host 'Million-Dollar Movie Week' underscores our commitment to finding many ways to bring movies to people's homes," said Neve Savage, VP marketing, for Netflix. "We're very pleased to take part in an event that gives movie fans a chance to engage in the thrill of competition while celebrating something they love."

Auditions will run from 9 a.m. to 4 p.m. in each city. Space is limited. Auditions will consist of a timed, multiple-choice test, and for those who pass the test, a brief interview with a "Millionaire" producer. Everyone who auditions will have the opportunity to try out for both "Million-Dollar Movie Week" and regular episodes of the game show. Two separate tests will be given. To audition, participants must be at least 18 years old, a resident of the U.S. and meet all eligibility requirements. Further details are available at http://www.millionairetv.com.

"I can't think of a better way to kick off our fourth season of 'Millionaire' than with this partnership with Netflix," said Michael Davies, executive producer of "Millionaire."

"For the past three seasons, 'Millionaire' has conquered exciting and innovative territory, and in Netflix we've found a creative marketing partner that will help us expand our outreach beyond our already devoted audience."

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