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Netflix Tests Cheaper Plans

16 Aug, 2007 By: Erik Gruenwedel

In an effort to remain a step ahead of rival Blockbuster Inc., Netflix is testing two lower priced ($1 less) monthly plans while at the same time adding social features and eliminating e-mail customer support. The online DVD pioneer introduced a new “community” tab that allows users to scroll through third-party movie reviews, find Top 10 movie lists and answer trivia questions. Finally, the 6.7 million-subscriber service instituted a 24-hour toll free customer support line in Portland, Ore., based on the premise members appreciate talking to a real person than waiting for a text response.

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